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Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our Grandmother and SheaMoisture is her legacy.
What Shea Moisture Stands For:
  • Inclusively Exclusive The best in personal care and beauty should not belong to the few. Our accessibility comes compromise-free.
  • Modern Wisdom Recipes handed down from a healer make for potent 21st century cures.
  • Sensory Solutions Potent salves stimulate, soothe, surprise and speak to all the senses.
  • Cultures Cultivated The best ingredients gathered from around the world and picked to complement perfectly.
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Richelieu Dennis

Born in Liberia, Sundial Brands CEO Richelieu Dennis came to the United States to attend renowned business school Babson College. When he graduated in 1991, he was unable to return to Liberia because of civil war. Driven by his passion for entrepreneurship and sustained by a vision to fill unmet consumer needs, Richelieu partnered with his best friend and college roommate, Nyema Tubman, to pursue a bold concept: address skin and hair care issues traditionally ignored by mass market companies. Drawing from deep traditions born out of his family’s roots in Africa and passed down to him from  his grandmother, Richelieu incorporated four generations of recipes, wisdom and cultural experiences into natural bath and body care products, co-founding Sundial with his mother – Mary Dennis – and Nyema.

Sundial remains true to the deep family legacy and inspiration of  Sundial’s products are inclusive, serving all people to address underserved issues such as hyper pigmentation, dark spots and the special needs of textured hair, as well as consumer demands for efficacious natural products.

Today, our uncompromising focus on research and innovation enables us to continuously explore holistic and culturally authentic practices and ingredients from around the globe and incorporate them into the unique skin and hair care formulations of our brands. Sundial – a certified B Corp company with a Fair for Life social and fair trade certification – proudly self-manufactures our natural and certified organic ingredient products at our state-of-the-art facilities in Long Island, NY.

We are truly excited to share in the legacy of the brand and vision of the Mr. Dennis.

Diane C. Bailey

Known as a “master pioneer” of textured hair, for over three decades, Diane C. Bailey has succeeded as a salon entrepreneur, celebrity stylist, beauty educator, author, innovator and a standard bearer in the natural hair care industry. As a celebrity stylist, Ms. Bailey has worked with Beyoncé, Lauryn Hill, Toni Morrison and Iyanla Vanzant, among others. For over 25 years she acted as president and head stylist of the renowned Tendrils Salon in Brooklyn, NY, one of the first salons in New York to offer chemical-free services for textured hair.

Ms. Bailey is currently a beauty ambassador for the award-winning hair and skin care brand SheaMoisture, where she contributes her talents to the brand’s marketing, training and research and development departments, as well as appears at promotional events and provides consumer and stylist education.

Her fourth book, Milady Standard Natural Hair Care and Braid, was published in 2013. This fully colored reference guide offers the community of natural hair enthusiasts and professional stylists extensive information about textured hair, protective styling, braiding and loc grooming.  Her books are sold worldwide, and have become standard instructional texts for professional trade schools and reference guides for consumers.

Ms. Bailey has been featured in a variety of magazines, websites and books, including Susan Taylor’s Essence Total Makeover and Self Seduction by former Essence Beauty Director, Mikki Taylor. She has been featured in Allure, Lucky, Essence, Hype Hair, Heart & Soul, Source, Modern Salon, Salon News, The New York Times, Newsday, The Daily News, and the Amsterdam News, among others.

During the numerous tour stops on Quintessential Naturals Ms. Bailey will be conducting workshops discussion topics such as Transitioning, Protective Styling and much more. There will be games and giveaways as well and attendees will be informed and impressed at all that Shea Moisture has to offer!